Digital Marketing for Commerce and Services
Contents
- Fundamentals of Digital Marketing;
- Digital Strategy and Planning;
- Online Presence: Website, Usability and On-Page SEO;
- Local SEO and Digital Reputation;
- Digital Advertising (Google Ads and Social Networks);
- Social Media, Content Marketing and E-mail Marketing;
- Metrics, Data Analysis and Digital Tools;
- Practical Workshop and Final Project.
Duration: 24 Hours
Trainer: Carlos Galveias
Date: 19th, 20th, 26th and 28th January | 2nd, 3rd, 9th and 10th February
Timetable: 19h20 - 22h20
Location: Rua do Provedor Frei Jorge de São Paulo 1, 2500-245 Caldas da Rainha.
Training organisation: West Hotel and Tourism School