Brand Creation in the Digital Age
Contents
- Fundamentals of Brand Identity;
- Essential elements of brand identity;
- Brand positioning in digital;
- The purpose of the Brand: Mission, vision and values.
Duration: 3 Hours
Trainer: Rui Vieira
Date: 7th April
Timetable: 19h00 - 22h00
Location: Rua do Provedor Frei Jorge de São Paulo 1, 2500-245 Caldas da Rainha
Training organisation: West Hotel and Tourism School