Introduction to Digital Marketing
Contents
- What is digital marketing? Differences to traditional marketing;
- The consumer journey in the digital age;
- Key concepts: sales funnel, persona, paid and organic traffic;
- Defining and segmenting the target audience;
- Main digital marketing channels.
Duration: 3 Hours
Trainer: Carlos Galveias
Date: 5th and 7th May | 12th May
Timetable: 19h00 - 22h00
Location: Rua do Provedor Frei Jorge de São Paulo 1, 2500-245 Caldas da Rainha
Training organisation: West Hotel and Tourism School
Training Related
Duration: 15 Hours
Trainer: To be designated
Date: April/May 2026
Timetable: 19h20 - 22h20