Social Commerce
Contents
- Identification and analysis of the main social networks that support social commerce.;
- Marketing strategies for Social Commerce: targeting, personalization and interaction;
- Content creation for Social Commerce: images, videos and copywriting.;
- Sales Funnel in Social Commerce;
- Key metrics and KPIs in Social Media and Social Commerce;
- Use of social media and e-commerce analysis tools.
Duration: 6 Hours
Trainer: Carlos Galveias
Date: 14 and 16 July
Timetable: 19h00 - 22h00
Location: Rua do Provedor Frei Jorge de São Paulo 1, 2500-245 Caldas da Rainha
Training organisation: West Hotel and Tourism School