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Marketing and Social Media Management Techniques (UFCD 9978)
Marketing and Social Media Management Techniques (UFCD 9978)

Contents
With the Marketing Techniques and Social Media Management course, you will learn how to transform your social networks into a real tool for communication and growth. What you will learn to do: Create content that generates attention and results; plan and manage publications with method and purpose; use the right platforms for your audience; analyse metrics and make data-driven decisions; position yourself professionally and consistently online
This training will give you the right tools to improve your brand visibility, increase audience engagement, and strengthen your online results.
- People 2030 Funded Training | Free of charge. Recipients: Over 18s, employed individuals. After registering via the form, you will be contacted to send additional documentation for eligibility verification.
Duration: 25 hours
Trainer: Fabienne Baumann
Date: 25 November 2025
Timetable: 19.30 - 22.30
Location: AIRO, Edifício Expoeste, Av. Infante D. Henrique nº2, 2500-918 Caldas da Rainha
Training organisation: AIRO - Business Association of the Western Region