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Sales Techniques and Complaints Management: Difficult customers, smart digital solutions
Sales Techniques and Complaints Management: Difficult customers, smart digital solutions

Contents
- Attitude and commercial attitude;
- Profile of the customer service professional;
- Identifying needs and knowing the target audience;
- Selling for the fulfilment of needs;
- Sales techniques: initiating, probing, supporting and closing;
- Complaint handling techniques;
- Handling complaints: an opportunity for loyalty and sales;
- Commercial strategy: SMART objectives and definition of KPIs.
Duration: 6 Hours
Trainer: Isabel Henriques
Date: 9th and 14th April
Timetable: 19h00 - 22h00
Location: Rua do Provedor Frei Jorge de São Paulo 1, 2500-245 Caldas da Rainha
Training organisation: West Hotel and Tourism School
Training Related
Duration: 15 Hours
Trainer: To be designated
Date: April/May 2026
Timetable: 19h20 - 22h20
Duration: 18 Hours
Trainer: Marta Fidalgo
Date: 13, 18, 20, 25, 27, 28 May
Timetable: 19h20 - 22h20

